Giorgio Armani

There are few stories that truly speak of tenacity, talent and constant desire to improve oneself and one’s own product. Today’s #StoryoftheDay is one of these. Giorgio Armani was born into a modest family in Piacenza, Italy. After leaving medical school to complete his military service, he returned home realizing he had no idea of what to do next. He felt he was falling behind and had no job. After a brief period working as a young buyer at the Rinascente and a lucky jacket designed for Hitman in 1976, young Armani reached a turning point: he decided to found a company. And thus, Giorgio Armani S.p.A was born, with a share capital of 10 million lire, which were exactly the proceeds from selling Armani’s used Volkswagen. The following years consisted of many sacrifices, a great deal of effort, and little promise of future success. The only clear strategy was to "remove, rather than add." Everyone did everything: the administrator closes the cardboard boxes with the clothes to be dispatched, the designer's helper makes the photocopies, the secretary receives the requests. Little did they know that this hard work would pay off—success was just around the corner. Today, Giorgio Armani, 82, is the most paid designer in the world, with a net worth of 5.5 billion euros. And with his sober and rigorous style, Armani has condensed, better than a thousand words, the spirit of an entire era. #StoryoftheDay