ICI Caldaie

Italian boiler manufacturer


Client`s Objective

Expand in North America

Strategy

Market research, participation in industry trade shows and investigation of sales channels

  • Identificazione della linea di prodotto ad alto valore aggiunto.
  • Assistenza al cliente per le certificazioni richieste dal governo.
  • Sviluppo di partnership con aziende americane.

Alberto Zerbinato, General Manager ICI Caldaie:

“My experience with Nuove Sales is very positive because it allowed our company to tackle the American market as ‘Americans.’ From the beginning, we recognized the necessity of having someone who could help us enter the market, due to both the need for an analytical study of the market itself as well as a suitable method of approach.

Today we sell our most advanced products to certain American industrial partners, with whom we have entered into medium-term agreements. The Nuove Sales team continues to be our ‘American sales office’ specifically to maintain this indispensable approach.”

  • Within 3 years, 10% of company sales volume was achieved in North America.