Italian Ready-To-Wear clothing line and women accessories


Client`s Objective

Understand the best entry and business development strategy for the U.S. market.

Strategy

Feasibility study to re-establish operations in North America. Tailoring the client’s business model for the U.S. market

  • Determine sale channels, pricing strategy and marketing tools.
  • Develop new logo, name, design and corporate history for North America
  • Develop 3 new lines of business, private label and ingredients.
  • Delivery of a comprehensive study for changes and improvement of the client’s marketing, sales, customer service, business organization, and product positioning activities.
  • Finding of proper sales channels.