ICAM
Client`s Objective
Develop a sales network in North America. Client already had an importer.
Strategy
Analysis of the North American market. Re-branding. Develop new product line and price list.
- Determine sale channels, pricing strategy and marketing tools.
- Develop new logo, name, design and corporate history for North America
- Develop 3 new lines of business, private label and ingredients.
- Opened an American subsidiary, fully managed by Nuove Sales.
- Private label products sold nationally to various high-end supermarket chains.
- Nuove Sales also managed the sales of the client’s branded products, sold in numerous national supermarkets.