ICAM


Client`s Objective

Develop a sales network in North America. Client already had an importer.

Strategy

Analysis of the North American market. Re-branding. Develop new product line and price list.

  • Determine sale channels, pricing strategy and marketing tools.
  • Develop new logo, name, design and corporate history for North America
  • Develop 3 new lines of business, private label and ingredients.
  • Opened an American subsidiary, fully managed by Nuove Sales.
  • Private label products sold nationally to various high-end supermarket chains.
  • Nuove Sales also managed the sales of the client’s branded products, sold in numerous national supermarkets.